Saving Lives One Paw At A Time CAMPAIGN
brief
Often animals in shelters can be overlooked, during COVID there has been a spike in pet adoptions. What better time to keep the momentum growing and educate the public on why they should adopt an animal from a shelter? The overall concept of this project is to highlight facts about homeless animals in a different light to get them adopted.
solution
Designing collateral to promote pet adoption alongside research at Cat Haven helped to create items to educate potential adopters and spotlight animals who may be less likely to get adopted. This cause is especially dear to my heart due to my love of animals and my own experience with adopting a shelter animal as well as rescuing strays.
